Converse opens its "Chuck Taylor Studio", an ephemeral space where visitors will be able to customize their Chuck Taylor All Stars sneakers for free.
The Andy Warhol foundation, Caroline de Maigret or even Patti Smith got the chance to turn their own Converses into unique artsy sneakers. Anyone can then do the same once the Chuck Taylor Studio opens.
In their campaign called "Made By You", the big footwear brand unveils a new ephemeral space entirely dedicated to its iconic sneaker: the Chuck Taylor All Star. The experience offers the possibility to give a new modern touch to the All Star pairs where you can personnalise them with calligraphy or tags printers.
The place also present a "Made By You" art installation made by Damilola Dousote showing 2000 polaroids of London All Stars fans to honour the campaign. The space and installation will welcome people until the 15th of March at 3-10 Shoreditch High Street, London, E1 GPG between 12pm-8pm and at 26, rue de Charonne, 75011, in Paris until the 26th of March.
See more at: https://www.converse.co.uk
Images: © converse.co.uk and vogue.fr