Reebok and French brand Sandro impress us with the launch of their new capsule mixed collection. Both sportswear and Parisian chic labels give a new take to the Insta Pump Fury sneaker. The compilation looks promising, as the new inescapable trainers of the Spring/Summer season.
It is the results of a love affair between sportswear and urban chic style. Reebok creates the astonishment while collaborating with Sandro. That collaboration turns the mythic Reebok Insta Pump Fury into a chic parisian sneaker to walk around through the "arrondissements" of Paris.
The model - that makes the brand proud for more that 20 years because of its futuristic design and its advanced technicality - has already been revisited several times in honour of the 20th anniversary of the trainer.
For this new marriage, the Insta Pump Frury's become androgynuous yet classy as the prêt-à -porter brand reflects. Reebok and Sandro succeeded in combining a retro spirit with a very modern look and bringing a note of sophisitication to the sneaker. Creative director at Sandro, Evelyne Chetrite, was strangely seduced by the common issue of designing a footwear line that centre on comfort and modernity.
The collection has different designs, for both men and women and is available in a bunch of selected Sandro boutiques, on the online store of Rebook and Chez Colette. The price range starts from £160 to get one of the pairs.
Pictures: © rebook.com